is the US branch of The Merchant of Magic, one of the worlds largest and most respected magic shops!

We supply and manufacture magic tricks, books, DVDs and accessories to both professional and amateur magicians worldwide. Based in San Francisco, CA. Mad About Magic offers a huge range of magic with super fast shipping across the USA.

Our team of dedicated magicians aim to combine the best selection of high quality magic, FAST delivery and expert friendly advice. We hold a range of over 10,000 magic tricks permanently in stock, and because we order weekly from suppliers worldwide, we have access to thousands of additional items with just a few days order time. This just about covers every branch and discipline of magic.

All our sales team are full members of the world famous Magic Circle and are professional Magicians, so if you need advice, our trained experts are ready to help. We are also a member of The UKM Dealers Association, so you can be assured we offer the very highest level of service and quality expected from a professional Magic Dealer.


We understand that there is nothing worse than ordering a magic trick from a magic shop only to find out later that it is out of stock. Our magic shop has a live inventory, so if you order an item from our warehouses worldwide, we will tell you exactly how quickly you can expect to receive your order.

One of the core principles of Mad About Magic is to provide a 'one stop shop' experience for our customers. If they do not see it in our magic shop or on the website, we will bend over backwards to get it in for them. This has really helped us develop long term relationships with our customers as we learn their preferences, performing styles and level of ability. We don't just promote our own magic exclusives so having a huge range to choose from actually gives us freedom to honestly advise if a particular effect is right for the person considering it. Our sales advisors are all professional performing magicians and members of the Magic Circle.

When creating Mad About Magic we wanted to take the concept of an online shopping experience and find ways to bring in as many aspects of a personal visit to our 'bricks and mortar' shop as we possibly could. Regardless of whether you visit us online or attend one of our tuition workshops, your experience should be the same. A huge selection, expert impartial advice, same day dispatch, and free next day delivery.

Dominic Reyes - Owner

Dominic Reyes is a professional magician and owner of The Merchant of Magic family of magic shops. He has been performing magic for adult audiences for over 14 years. As well as helping some of the top performers in the UK, he advises for both television and film.

"Mad About Magic is all about customer service. Our internet site gives us the opportunity to give customers a service that is very hard to achieve face to face. Before becoming a dealer, I would be so excited about visiting my favourite magic shop. But I knew that I couldn't just walk in and ask the staff to sit with me exclusively and demonstrate each and every item in the shop again and again. The internet is really just one of our sales advisors, an advisor who is totally committed to giving each customer its undivided personal attention and can, without being interrupted provide hundreds of magic demonstrations. You can actually chat to it too! (well, you have to type (415) 848-2618 on your telephone, and it's actually myself or one of the support team, but we are happy to put on a robotic voice if it will add to the experience.)"

John Diggens - Warehouse Manager

John is the guy who keeps it all together! Since joining the team five years ago he has crafted the mail order part of the business into an highly tuned machine.

"Having a huge selection is only one of the reasons so many magicians become our regular customers. There is no excuse for broken promises, so I aim 100% quality and same day dispatch!”

Ben Williams - Sales Manager

As well being a magic inventor and working magician, Ben keeps Mad About Magic up-to-date with the latest new releases, Ben handles the technical aspects of the shop. His extensive knowledge of magic and a keen eye for practical and entertaining effects, help ensure we only offer the BEST in magic from around the world. “If we don't think a new item is up to scratch, we don't supply it!”.